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Resume

Experience

MAR 2021  - MAY 2022

Marketing Manager

Steel City Brand

Pittsburgh, PA

Key Responsibilities:​

  • Manage budget and ROI across all marketing initiatives

  • Increase website traffic and conversion

  • Work cross-functionally to ensure product launches, brand strategy, and go-to-market initiatives are cohesive

  • Create and own marketing calendar across website, retail and social channels

  • Manage and report on all KPIs to promote effective strategy planning

  • Act as key point of contact for Digital Agency, ensuring all activities are on-brand and profitable

  • Distribute analytics on content performance to ensure effective asset creation and direction

  • Strategize, pitch and negotiate brand collaborations and licensing opportunities 

  • Establish goals and accountability for Creative Team and evaluate performance on a quarterly basis 

JUL 2018  - MAR 2021

Vice President of Marketing

SnapRetail

Pittsburgh, PA

SnapRetail is a Software as a Service (SaaS) company that offers a comprehensive online marketing solution to small businesses. The platform combines numerous digital marketing tools with thousands of email and social media templates. Since 2010 we've helped 10,000+ independent retailers build their brand, connect with customers online, and increase sales.

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Key Responsibilities:

  • Manage the creative process to translate marketing and sales objectives, strategies and messages into integrated marketing campaigns [See Projects]

  • Organize marketing process across multiple projects running at the same time, including; planning, asset development, and project distribution

  • Create strong relationships and build trust with cross-functional teams and leadership

  • Host education webinars and educational seminars at industry-specific trade shows

  • Communicate ongoing changes in projects, deliverables, or campaign performance

  • Set ongoing and long-term goals for internal teams

  • Prepare regular reports and presentations on marketing metrics and partner relationships

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OCT 2015 - JUL 2018

Marketing Content Manager

SnapRetail

Pittsburgh, PA

  • Create and manage on-brand, compelling content and interactive content experiences

  • Provide a strong point of view to the creative and strategic development of all content assignments

  • Leverage market data to develop content themes and topics that support the SnapRetail POV and drive critical behavioral metrics from prospects and customers

  • Ensure all content is consistent in terms of style, quality and tone of voice

  • Manage and execute content and marketing calendar

APR 2014 - OCT 2015

Marketing Consultant

SnapRetail

Pittsburgh, PA

  • Consult with various independent retailers nationwide on digital marketing best practices

  • Brainstorm with customers on specific marketing campaigns

  • Create retail-specific content for Facebook, Pinterest, Twitter and Instagram

  • Help clients understand and evaluate results

  • Troubleshoot technical issues within the SnapRetail software

SEP 2013 - APR 2015

Freelance Multimedia Designer

  • ResumeRecover.com (Social Media Coordinator)

  • Ross Bianco Architect (Graphic Designer & Media Manager)

  • Ladies Hospital Aid Society

  • International Education Company

  • Rotary Pittsburgh

  • Steeltown Film Factory - My Date with Adam 

JUNE 2014 - AUG 2013

Creative Intern

Macedonian Mission for Humanity 

  • Live in Ohrid, Macedonia and develop creative strategy to increase travel and tourism

  • Photograph and design print campaigns

  • Write blogs highlighting local businesses, attractions, and ease of travel

APR 2012 - MAY 2013

Public Affairs Associate

Pittsburgh Symphony Orchestra

  • Write press releases and distribute to local, national and international media contacts

  • Generate 2012 European Festival Tour press kit and media releases

  • Establish PSO Instagram; gained over 200 new followers through new social media outlet

  • Assist in season design and online advertisement execution

Education

2013 

Point Park University

Pittsburgh, PA

B.A. Advertising

B.A. Multimedia 

Summa Cum Laude.

Outstanding Graduating Senior. 

Orientation Leader. 

Tour Guide. 
Honors Program Apprentice. 

Extras

INSTRUCTOR

Barre Code Pittsburgh

2018 - 2021

EXECUTIVE BOARD MEMBER

Bellevue Dog Woods

Group Fitness Instructor. I combine education and enthusiasm in supporting clients through hour-long barre routines. Favorite playlist: "Pitbull Party." 

Social + Website Manager. Bellevue Dog Woods is a volunteer-run dog park. Since joining the board in 2018, I helped organize our fundraising events including the Annual Dog Swim. [Click here for adorable pups] 

2019 - PRESENT

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